Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).
When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO). … Then, you pay a fee — based on how competitive your chosen keyword is — whenever a viewer clicks through from your ad to your website.
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. … All of these searches trigger pay-per-click ads. In pay-per-clickadvertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
- Work out your goals. …
- Decide where to advertise. …
- Choose which keywords you want to bid on.
- Set your bids for different keywords and select your daily or monthly budget.
- Write your PPC advert and link to a relevant and persuasive landing page on your website.
SEO (organic traffic) can get you more traffic than PPC, so if you can manage to rank your website for the keywords you want, you will get much more traffic than paying for those keywords. … So, if you compare traffic and cost of first page positions for SEO traffic and PPC traffic, organic traffic is better.